Customers often approach "the cloud" as if it were some big-box store where IaaS (infrastructure as a service) can be purchased as a commodity. That may be marginally true for simple backup or for dev and test, where the risk of failure is not a big deal. But companies that wish to stand up mission-critical production applications on, say, Amazon Web Services, rapidly discover they need to become experts in the intricacies of the platform.
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